Team Thinking

Selling books in Bytomania

 

 

The Scenario

 

Companies are always coming up with new slogans to sell their products. Here are some examples:

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Lifetime guarantee

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Made in Australia

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Genuine Japanese parts

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No added sugar

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Salt-free

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25% less fat

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With natural fibre

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Now with added enzymes

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Dolphin friendly

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Made from recycled material

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20% more at no extra charge

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Buy one, get one free.

 

In the land of Bytomania, everything (well, nearly everything) is dependent upon computers or electronic devices. Bookshops have become diskshops. Libraries and reading rooms are now diskeries and tape rooms. School students don't cheat: they simply copy each other's data from disk to disk. There are no newspapers — people get their news from VEPONS (Video Enhanced Purposeful Output News Services). Even instructional leaflets with new products are in the form of magnetic cards.

Then, one day, somebody hits on the idea of using printed material and, in particular... BOOKS. An advertising agency is given the job of promoting this incredible ‘new’ idea.

Certain people feel threatened. A big argument breaks out!

 

The Challenge

Your team must present this story. You can do this in any format your like: visual, written, performed, etc.

Your version must include include three (3) new slogans to advertise the amazing ‘new’ devices, BOOKS.

You must present both sides of the argument. One side must win and the reasons must be clear.

 

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